Online Textbook Retailer Gets A+ For Site Enhancement

LEXINGTON, KY (November 09, 2011) – Best known for its easy, fast, and cheap way for students to rent, buy, and sell textbooks, eCampus.com has added a new chapter to its offerings by introducing upscale collegiate apparel to its inventory, including licensed items for more than 430 different colleges and a recently-released line of women’s apparel called “Touch by Alyssa Milano.”

Priding itself on its convenience and service, the site (http://www.ecampus.com ) will act as a virtual full service bookstore for students, as well as for friends and family looking to rock a loved one’s college gear proudly. Now when students click “add to cart” on their textbook order, they can throw in a new college sweatshirt for that week’s tailgate as well.

To kick-off fan excitement, eCampus will be hosting a weekly “Shore of Jerseys” giveaway on their Facebook page where lucky winners will receive a NCAA football jersey. The contest will launch on November 10 and run thru the first week of January for the BCS National Championship game.

“We are very excited for the official launch of collegiate apparel on the site,” said Matt Montgomery, CEO of eCampus.com. “We are constantly looking for ways to build eCampus.com as the preferred destination for today’s student, and this move toward licensed collegiate apparel puts us firmly top-of-mind.”

The initial offerings will include more than 300 items for the University of Texas, over 470 items for the University of Alabama and over 600 items for the University of Michigan. A total of 431 major colleges and universities will be represented in all, spanning more than 67,000 diverse apparel items.

“We anticipate our top sellers to be the University of Texas apparel considering that Texas students make up about 10% of our site traffic,” Montgomery said. “We are happy to now provide long-time fans of our site with even more items they will love.”

eCampus.com will now carry popular brands such as Under Armour, Adidas, Comfy Feet, New Era, and more. Customers can easily shop by team name, gender, item type, or event category. Some of the larger inventory items include: jerseys – 606 of them at prices ranging from $21.99 to $199.99 for authentic game jerseys; sweatshirts – over 6,700 of them available for 395 teams ranging in price from $20.00 to $90.00; and t-shirts – over 7,700 available at prices ranging from $5.99 for a single shirt to $39.99 for multipacks.

The “Touch by Alyssa Milano” line was specifically designed to make it easier for women to look stylish while cheering on their favorite teams. eCampus will be offering items such as long-sleeve shirts, pants, t-shirts, sweaters and sweatshirts under this women-only line, and, more specifically, it will include the fan-favorite NCAA logo denim.

About eCampus.com
Since its founding in July of 1999, eCampus.com has grown into a major online retailer providing cheap textbooks for college and high school students. eCampus.com’s stated mission is to provide the easiest, fastest, and cheapest way for college and university students to rent textbooks, buy textbooks and sell textbooks. eCampus.com believes the Internet buying experience should be fun and that shopping for textbooks should be as fast and convenient as possible. The company makes a personal commitment to every customer that eCampus.com will be the best source for everything they need.

Online Textbook Retailer to Create Infographics Displaying Life as Students Know It: Card Catalogs and Pan American Airways Draw A Blank, While GPS Navigation Systems and Cartoon Network Strike A Chord

LEXINGTON, KY (September 6, 2011) –From technological advancements to changes in popular culture, the popular Beloit College “Mindset List” seeks to help college professors understand how different their students’ lives are from their own by examining cultural touchstones. And thanks to a collaboration with the online textbook retailer, eCampus.com, the generation gap will continue to be bridged as the two organizations work together to create infographics to further support the List’s findings.

eCampus.com, which currently creates a series of infographics on its website touching on topics relevant to college students, will adapt the recent findings from the “Mindset List” to show in visual form the cultural touchstones of students of the graduating classes of 2011 through 2015.

The “Mindset List” was first published in 1998 and has since evolved into a well-known blog, an annual list, and a book. Created by Ron Nief, alongside fellow Beloit College Professor Tom McBride, this innovative index of insights explores cultural benchmarks involving each year’s college freshman class.

It was created to reflect the world view of entering first-year students when the authors first realized how much the 2002 class of college freshmen were shaped by the history and culture they had not experienced in their first 18 years. The list has also helped professors understand where their students “were coming from” by providing insights into the technology and references with which they grew up, and the zeitgeist that helped shape and form who they are. Utilizing the most recent findings from the “Mindset List,” eCampus.com designer Elizabeth Lovejoy has created a series of infographics that illustrate the culture of today’s college student. The eCampus.com “Mindset List” visuals will be featured in the eCampus.com library of college infographics, along with the online textbook retailer’s other highly popular illustrations depicting such relevant topics as the cost of school, the impact of student debt, and alcohol use on campus, to name a few.

“We find infographics are great communication tools when it comes to college culture,” said Matt Montgomery, president and CEO of eCampus.com. “They are designed to resonate with both college professors and students alike, allowing both generations to understand the history and culture that surrounds them and in turn, better understand and communicate with each other.”

In addition to publishing the infographics, eCampus.com is now selling and renting a new book co-authored by Mr. Nief and Mr. McBride entitled The Mindset Lists of American History (John Wiley & Sons, Inc publishing, Copyright 2011). This new book takes the “Mindset List” approach and applies it to the past ten generations, giving insight into their respective culture and lives.

About the “Mindset List”
The “Mindset List” has received praise from NBC Nightly News and The Seattle Times. Additionally, it has received news coverage by CBS news, Boston Globe, Chicago Tribune, USA Today, and Fox News as well as various international publications. In 2009, TIME magazine declared the mindset list was a new phrase in the American Lexicon. It is released every year in mid-August via webcast and press release.

About eCampus.com
Since its founding in July of 1999, eCampus.com has grown into a major online retailer providing cheap textbooks for college and high school students. eCampus.com’s stated mission is to provide the easiest, fastest, and cheapest way for college and university students to rent textbooks, buy textbooks and sell textbooks. eCampus.com believes the Internet buying experience should be fun and that shopping for textbooks should be as fast and convenient as possible. The company makes a personal commitment to every customer that eCampus.com will be the best source for everything they need.

eCampus.com, a leading online textbook retailer, has been fundraising towards several clean water projects in Northern Ethiopia through the non-profit organization charity: water. They are pleased to announce that they have generated the funds to provide an entire village with a clean, safe water supply. The community of Maikremto, population of over 300 people, will have a water source and several local villagers trained to manage it, when the project is complete in March 2012.

According to charity: water, almost one billion people on our planet do not have access to clean, safe drinking water causing 80% of diseases worldwide. eCampus.com is proud to help them make a difference. Corporate social responsibility is becoming increasingly important as technology closes the gap between our world and that of the less fortunate. Meeting people’s needs through organizations like charity: water shows the compassion the company has for people in underdeveloped nations.

eCampus.com considered funding the clean water initiative in 2010 and has implemented several marketing campaigns aimed at generating awareness of the fundraiser. The “eCampus Entourage”, the company’s student brand ambassador program, has been a large source of financing for the website’s contributions over the last year and they will continue to pull from the program to aid the organization. Furthermore, eCampus.com has made a commitment to fund an additional three water projects over the course of the coming year, with the potential total impact of providing access to clean, safe drinking water for more than 1,000 people in need.

eCampus.com would like to thank charity: water and everyone else involved, especially their customers, for making this accomplishment possible. “Our overall objective has always been to provide our customers with a strong value,” said Matthew Montgomery, CEO of ecampus.com. “The ability to enhance that value by funding this initiative is something that we are proud to be a part of.”

About eCampus.com
Since its founding in July of 1999, eCampus.com has grown into a major online retailer providing cheap textbooks for college and high school students. eCampus.com’s stated mission is to provide the easiest, fastest, and cheapest way for college and university students to rent textbooks, buy textbooks and sell textbooks. eCampus.com believes the Internet buying experience should be fun and that shopping for textbooks should be as fast and convenient as possible. The company makes a personal commitment to every customer that eCampus.com will be the best source for everything they need.

About charity: water
charity: water is a non-profit organization bringing clean, safe drinking water to people in developing nations. We use 100% of public donations to directly fund sustainable water solutions in areas of greatest need. Right now, almost a billion people on the planet don’t have access clean and safe drinking water. That’s one in eight of us. Unsafe water and lack of basic sanitation cause 80% of diseases and kill more people every year than all forms of violence, including war. Children are especially vulnerable, as their bodies aren’t strong enough to fight diarrhea, dysentery and other illnesses. Just $20 can give one person access to a clean water project. Learn more at: www.charitywater.org